Four top football clubs are to help tackle the problem of child accident rates on the roads, the Government has announced.
Blackburn Rovers, Sunderland, West Bromwich Albion and Leeds United will take part in a THINK! child road safety campaign.
The teams will use their after-school clubs, activities in schools and match days to help youngsters learn about road safety.
The new initiative will focus on helping six- to 11-year-olds learn how to find safe places to cross the road.
The clubs taking part in the new pilot project are all based in regions where there are higher than average casualty numbers for children aged six to 11. This work will be supported by local road safety officers and council road safety programmes.
Road Safety Minister Mike Penning said he was delighted at the clubs' participation.
"Britain's roads are among the safest in the world, but last year more than 1,600 children were killed or seriously injured - that's 31 children every week.
"We need to think of new ways to reach children and make sure that they are given the skills they need to keep themselves safe on the roads as they grow up and gain independence."
No comments:
Post a Comment